By 1997, when we wrote The Rules II, there was a little more interest in online dating and we wrote a short chapter telling women the pitfalls of this chat-intensive dating method, how to best apply The Rules, and how to play it safe.
The first does a relatively quick lookup to see if there are any eligible promotions for this ASIN or for this customer.
And it's an important subject to address, given the de-mystification of internet dating and the rise of outlandish digital phenomena such as "sexting".
I'm regularly grateful to have been one of the last generations of teenagers who didn't have to worry about social media when it came to college crushes, but even I remember days spent staring at a mobile phone that refused to beep.
By 1999 there were more than 2,500 Internet sites devoted to matchmaking. Today, busy professional men and women think nothing of placing an ad and photo online and coming home every night to dozens of e-mails from desirable members of the opposite sex.
Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower Ellen Fein and Sherrie Schneider practice what they preach.